Egg freezing was once a procedure undertaken for medical reasons. Now, however, it's fast becoming a choice for many women in the US who want to ‘have it all’ and delay motherhood. But why are these women so keen to spend up to $10,000 to try to freeze time?

When couples can’t conceive, the spotlight often falls on the woman, though the problem is as likely to lie with the man. Tenga turns the tables by putting male fertility under the microscope. Its device turns smartphones into testing kits, letting men check their sperm without leaving their homes.

While the birth control pill was a revolution, women are now looking for alternative and more natural methods to manage their fertility. The Wink device, developed by Kindara, allows women to monitor and control their fertility through a simple temperature reading.

Managing fertility can be tricky; a 2014 study even found that half of women didn’t know that vitamins can help prevent birth defects. Clue aims to change this with a sleek app that tracks all aspects of a user’s reproductive health alongside their mental wellbeing, sleep and energy.