To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

The internet is now part of the environment that children grow up in, and parents are justifiably concerned about what their kids are exposed to in the digital space. To the relief of worried parents across Britain, the BBC has announced child-centric streaming service iPlay.

At age 3, around a quarter of children go online daily, increasing to about 50% by age 5. And if the internet really is as “dangerous as letting children go out into the street”, is child-friendly software and brightly-coloured ‘kid versions’ enough to keep Gen Z surfers safe and happy?

With news that Amazon and Netflix are launching new children's shows, a new battle is shaping up among media and technology companies to find their own slot in the increasingly media-saturated lives of preteens, many of whom are now using smartphones and tablets to access videos.