Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?

A third of consumers clean every day, and as their distrust of harsh chemical detergents grows, designers and scientists are responding with high-tech solutions. How will cutting-edge innovation do away with dirt in the future, and in ways that are considerate to the environment?

P&G has developed an online subscription service called Tide Wash Club, which delivers washing powder directly to your door as and when you need it. Currently being trialled in Atlanta, Georgia, it's hoping capitalise on the success of other automated home delivery services.

More than half of Brits struggle to find time to maintain a house whilst juggling work and a social life. LG claims that with the Twin Wash, laundry is one chore that'll take half the time. As convenience becomes the ultimate luxury, will people be willing to pay a premium price for it?