India’s Gen Y are champions of change, caring less about a career in the West and more about community issues. They’re using skating, hip hop and graffiti to build positivity in young women, transform urban spaces and drive India’s artistic reputation. How are brands reaching this ‘Heart Generation’?

Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.

All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?

As India’s population booms, there's been a rise in the number of people at employment age. And by 2050, its working age population is predicted to cross the billion mark, overtaking China as the nation with the largest workforce. Is there adequate infrastructure to support them?