Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.

With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author of Over the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.

TV is diversifying – the 2016-17 season will have more LGBT characters than ever. But with the surge in representation, people are calling for minority media depictions to not only go wider, but deeper, expressing the realities of LGBT people rather than using them as props for straight storylines.

Bored of beautiful teens selling you tech and grannies peddling gardening gear? You’re not alone. A new study has shown that while the lines between generations are blurring in real life, advertising isn’t reflecting this. And brands are missing out on this big, inter-generational opportunity.