Selling fresh Canadian mountain air to Americans has become a booming business for Vitality Air. And now, it's found its way to the other side of the globe – China. Canned air has become popular in the notoriously polluted country, particularly in the smog-filled northern regions.

Despite action from the government, China’s air pollution problem is more prominent than ever. In an effort to tackle the issue, the Chinese population are making lifestyle choices that will minimise their contribution to the problem, from buying electric cars to hopping on a bike.

China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.

Pollution masks may be commonplace in China, but now Westerners are increasingly looking to protect themselves against bad air quality, too. With 73% of Londoners worrying about air pollution, REN Flash Defence Mist is anti-pollution skincare that can ease their concerns when it comes to their skin.