With bloggers and YouTubers discovering the benefits of creating their own digital brand, FanBread aims to help turn their influence into income. By providing branded websites filled with shareable content, it offers a hassle-free way to emulate the digital publishing success of mainstream celebs.

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

How much would you pay to talk to your favourite actor, musician or Kardashian? TipTalk lets celebrities set a price for a private text, photo or video response to their fans. The idea is to forge deeper relationships with audiences through unique experiences with just a few clicks.

Word of mouth recommendations can heavily influence consumer purchasing decisions – especially women. New research suggests around 96% of women seek out the advice of others before they buy or try, with 91% looking beyond family and friends for an outside opinion.