Suicide Squadhas been a subject of online buzz for months. But in spite of the hype, it was panned by critics, earning an approval rating of just 36% on Rotten Tomatoes. Now, fans are lashing back; a petition to shut down the popular review site has amassed more than 17,000 signatures in just a day.

Netflix is ditching the five-star rating system in favour of a simple thumbs-up or down. This may seem less granular, but the streaming giant realised there was a disconnect between what people rated and what they actually did; they confused ratings on quality with what they really enjoyed.

From playlists we hope no-one ever finds to the foods we only eat alone, everyone has at least one guilty pleasure. But does keeping quiet about one’s secret loves heighten the feel-good factor, or simply contribute to cultural snobbery? And how might brands rethink the use of guilt as an emotion?

The common assumption goes that smarter people have better taste because higher education can diversify what they're exposed to, increasing their threshold for what’s in ‘good taste’. But a new study links the enjoyment of badly-made films to higher intelligence.