From the presence of ‘booth babes’ at gaming conventions to sexualised female characters, the video game industry has a poor reputation for gender equality. And despite women accounting for a large portion of gamers, it's been found that very few titles feature female protagonists.

With all the talk of mobile games, home VR and augmented reality, it can often seem to non-gamers that the PC would be forgotten when it comes to gaming. But recent research shows this isn’t the case – people still love to game on a computer. How is PC staying so relevant?

Long regarded as fringe participants, women now represent a significant part of the gaming community, making up around half of players in the US and UK. With a whole new generation of girls ready to ‘press start’, how can this stereotypically male-focused industry be more female-friendly?

Technology for women has transcended the early years of 'shrinking and pinking' – and just as well, given that women are, in many ways, more prevalent tech consumers than men. But with just 41% actively agreeing that technology caters to their needs, how is tech evolving to appeal tobothgenders?