In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Technology aimed at women is often slammed for being ‘girly’. But at a time when a gold Apple Watch could be as coveted a fashion accessory as a Gucci handbag, stylish technology has never been more sought after. Lexon Design’s ‘Fine’ collection is feminine technology without the frills.

The modern man is a very different creature than his predecessors. But fluid masculinity and metrosexuality aside, men today are increasingly socially savvy; Pinterest – an old haunt for brides-to-be – reported a 73% increase in male users in 2014. What’s got so many men signing up?

Gold has long been an indicator of status and wealth. When Apple first started selling gold iPhones in 2013, it helped turn them into real symbols of luxury, appealing to the Chinese market in particular. It's now released a ‘rose gold’ version, but what does a pink-coloured phone say about you?

Gen Zers may be tech savvy, yet despite their online competence just one in ten US schools teach themhowtheir tech works. Kode with Klossy, set up by model Karlie Kloss, is a summer camp aimed at teaching young girls how to code, challenging the notion that STEM subjects are only for men.