The fight for equal pay may be well-publicised, but women are still left to most of the housework behind closed doors. And while advertisers are shifting away from out-dated ideas of macho cleaners and domestic goddesses, how can men be convinced to pull their weight in the home?

Audi has launched an ad that puts cars on the back-burner, bringing social issues to the forefront instead. The German automaker is positioning itself as an accessory to achieving gender equality in its #DriveProgress campaign, rather than simply a way to get from A to B.

In the US, 47% of women of childbearing age are childless. Reports suggest these women are ‘wealthier, healthier and happier’ than mothers. But while this may be true, another group of non-mums are identifying as PANKs; Professional Aunts, No Kids. So who’s joining the ranks of the PANKs?

Want to be part of an evolved and envied elite that’s highly educated, successful, prosperous and enjoying great sex? Simple – don’t have kids. Birth rates amongst 20-something Americans are at their lowest ever and the ‘childfree by choice’ demographic is wealthier, healthier and happier. But why?