Scented candles and floral air fresheners haven’t typically been marketed at men. But will Pura Scents – a smart air freshener that can be controlled via smartphone – become the home fragrance of choice for the house-proud man? And will manic Febreezing of furniture be a thing of the past?

Two-thirds of adults in Scotland are hitting the recommended levels of physical activity – but they’re not taking part in traditional team sports. So what’s keeping them fit and healthy? New research suggests that doing housework and DIY is helping Scots stay in shape.

Nobody likes to talk about toilets, let alone clean them. In fact, cleaning the bathroom is the most hated chore among homeowners. Can the Loogun, a motorised device that never touches the porcelain, eliminate the ‘ick factor’ and increase hygiene when cleaning the loo?

Cillit Bang’s long-time spokesman Barry Scott has been swept away as the brand seeks to make household chores more appealing to the modern man. But can aFlashdance-inspired ad with Hollywood production values really get blokes more excited about scrubbing their bathrooms and kitchens?

For most people, chores are a necessity and rarely a pleasure; a third of Brits would rather pay to have someone else do them. But could a shift in our perception of these tasks, underpinned by thoughtfully designed products, make them more pleasant? Can beautiful brooms make sweeping fun?

Seven in ten Brits don't have time for chores, with nearly 60% sometimes describing their home as a 'pigsty', while one in ten haven't vacuumed in a month. Can Dyson’s 360 Eye quash claims that robotic vacuums don’t work, and let people clean their homes at the flick of a button?

Caring for delicate garments can be difficult, often requiring a trip to the dry cleaner’s. Laundry and home care brand The Laundress offers an eco-friendly at-home alternative with innovative products that allow people to care for their precious items themselves. Is the future of laundry luxury?

With media and researchers exposing the chemical nasties found in everyday products – from air fresheners to washing powders – consumers across the world are facing up to a hidden health crisis. With indoor pollutant levels two to five times higher than outdoor, is it time our homes had a detox?