Technology at home and work plays a major role in sedentary lifestyles – but could it also provide a solution? Younger generations are embracing mobile apps and smart devices to monitor their physical condition, and their approach to nutrition and fitness is evolving the definition of ‘health’.

There’s a pill for every life stage or ailment. Whether it’s iron for anaemia or evening primrose oil for thinning hair. But what if you fancy boosting your immune system by tweaking your vitamin C levels? Miramix allows people to create their own blend of vitamins, but do we really need supplements?

Skin care products often have a long list of complex ingredients, and with a growing awareness of the chemical nasties in cosmetics, Make It Make It is offering an alternative. Its all-natural DIY kits, which are mixed up at home, ensure people understand exactly what’s going on their skin.

With e-commerce accounting for just 6.2% of beauty sales, it’s clear that the industry is still ruled by the high street. Offering an alternative to in-store assistants, My Beauty Matches uses a data-led approach to generate personalised product advice. Can it convince people to buy beauty goods online?