By 2025, more than one in five Europeans will be aged 65 or over. The EU has dedicated over €7 billion to tackle health issues, demographic change and well-being – and it’s produced a potential solution to the challenges of an ageing society: 3D printed food.

'Prevention is better than cure' is the approach Millennials are taking to healthy ageing. The sales of supplements, vitamins and brain games that 'keep the mind young’ are increasing in the US, and it's not just Baby Boomers, either – 18- to 36-year-olds are too.

Pharmacies don't always offer great retail experiences. PillPack wants to solve this with a subscription-based online pharmacy and new method of delivery. But are people ready to ditch a fail-safe but frustrating routine for a more expensive but simpler alternative?

9 in 10 adults are consciously eating more nutrients, vitamins and minerals. These so-called ‘specialty nutritionals’ closely link eating to health. Antidote is a brand tapping into this trend by offering juices as a ‘cure’ for unhealthy lifestyles.