From green smoothies to coconut water, grass-fed meats to all-natural skincare, Australia is reaching for a new kind of luxury synonymous with the upper echelons of society. Wellness has become a status symbol – the only irrefutable way to make a statement about how privileged you are.

From fluffy robes to candle-lit rooms, going to a spa is the most luxurious leisure activity. But well-seasoned spa-goers are growing bored of the predictable facial and deep-tissue massage. New York's Spa Castle Premier 57 offers spicy food and sleeping rooms that are more typically found in Korea.

From yoga turning into a $27 billion industry to mindfulness going mainstream, Eastern ideas of wellbeing are becoming a part of Western daily lives. Celestine Eleven now hopes to bring spirituality to the high street as a hybrid spa and luxury retailer, but can a store sell personal enrichment?

In 2014, 17 million travellers were health and wellness focused, and 40% of them travel regularly. In response, hotel chains are focusing on wellness with extras like eco-friendly products and upgraded gyms. But in an industry built on indulgence, how can they get the balance right?