The majority of feminine hygiene products aren’t exciting, but with the corporations responsible for making them barely changing over a century, do women have much choice? Period panty start-up Thinx says yes, offering a friendlier, cheaper and cooler way to sail through that time of the month.

When it comes to gender inequality, we’ve all heard of the ‘pay gap’. But what about the ‘orgasm gap’? With only 65% of women achieving orgasm during sex, compared to 95% of men, OMGYes is a website that offers advice to women in need of a little know-how in the field of sexual pleasure.

Three-quarters of women suffer from period pains, and while many counter them with a combination of painkillers, hot water bottles and self-pity, 10% get cramps so bad that they’re out of action for three days. Enter Livia, a drug-free solution to switch off pain during that time of the month.

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.