Amid growing mental health awareness and a national effort to curb obesity, it’s fair to say the UK is on a bit of a health trip. So it makes sense that Brits are buying vitamins to complement that lifestyle, with sales outpacing those of painkillers and headache pills for the first time in a decade.

Over-the-counter meds are used for everything from headaches to hangovers. But research suggests that we might be addicted, and some governments are taking action to curb abuse. How might regulation, technological advances and natural remedies transform the market for pain relief?

There’s a pill for every life stage or ailment. Whether it’s iron for anaemia or evening primrose oil for thinning hair. But what if you fancy boosting your immune system by tweaking your vitamin C levels? Miramix allows people to create their own blend of vitamins, but do we really need supplements?

Roughly 14% of Europeans suffer from anxiety, and while diazepam works for some, herbal remedy-loving Germans are turning to the power of flowers. Lasea contains lavender oil, is safe to take while driving, and leaves your breath fragrantly fresh. But why do Germans put their trust in nature?