In China’s conservative society, LGBT individuals have long been living under the radar, even after same-sex relationships were decriminalised in the late ‘90s. Yet a wind of change is blowing and social media is helping this community emerge as a consumer group of great interest for brands.

There are an estimated two million transgender people in India, but this group has long been shunned by society. Now, as they start to break through into the country’s cultural scene – most significantly through music and fashion – how are brands speaking to them in advertising campaigns?

While celebrities and brands are championing trans issues in the public eye, fear and discrimination are still prevalent in the lives of many transgender individuals. Through her project Nail Transphobia, Charlie Craggs is fighting prejudice through free manicures and a friendly chat.

In the US, high-profile debates over LGBTQ rights are highlighting a national state of uncertainty. With new research showing that the split between acceptance and discrimination is practically 50/50, there's an opportunity for brands to take a stance and make a real difference.