Introduced in 2015, the Grand Prix Glass Lion award at Cannes honours and celebrates work that addresses gender inequality and injustice. This year, Mindshare's campaign to promote Brooke Bond Red Label tea took first prize, but it was an even bigger win for the wider acceptance ofhijras.

Neon nails, coloured contact lenses and plaited locks. This might describe a girl from Harajuku, but while Genderless Keiisa Tokyo style tribe, it's not just for girls. In fact, it's rocked predominantly by straight, teen boys that are rebelling against Japan’s notoriously conformist gender norms.

All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?

India’s love affair with western fashion began with savvy product placement in Bollywood movies in the ‘90s. But as tastes move beyond Bollywood, Indian actresses become more famous and fashion blogs become more popular, India’s fashion scene is becoming more prominent on both the big and little screen.