Move over Bollywood. Netflix is continuing its campaign of producing localised content with the announcement of an original series out of India. Although only a third of citizens have internet access, the market size is attracting attention from all of the digital giants.

India’s love affair with western fashion began with savvy product placement in Bollywood movies in the ‘90s. But as tastes move beyond Bollywood, Indian actresses become more famous and fashion blogs become more popular, India’s fashion scene is becoming more prominent on both the big and little screen.

All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?

When Taylor Swift withdrew all her music from Spotify, she argued that “music is art, and art is important. Important things are valuable. Valuable things should be paid for.” In a country with the second highest consumption of pirated music, can digital streaming service Saavn prosper?