They may all love live music and not mind a bit of mud, but new research shows that the festivals people like are good predictors of how they like to spend. While Bannaroo fans splurge on caffeine, Lollapolooza guests invest in premium booze, while for the scenesters at Coachella, it’s cosmetics.

The Balkytlan festival is the latest example of young Mexicans mashing up home-grown sounds with Balkan music and style. In the past decade, Mexi-Balkan bands have flourished and a legitimate scene has emerged. But how did the sounds of the Slavic peninsula capture the imagination of Mexican youth?

Every year, more than 6 million people attend live music events in the UK. Festivals are no longer about peace, love and LSD – they're commercial success stories. But have they kept any of their rebellious spirit, or are they just Instagram islands where anything goes?

The 2016 elections in the US and UK may be making headlines, but democracy's messy embrace now stretches far beyond politics, with social media offering people a say on almost anything. How can brands make the most of the consumer vote without ending up with egg on their faces?