Amid growing health-consciousness and shifting dress codes at work, activewear is now everywhere. Yet the garments produced by the likes of Nike and Under Armour don’t cut it for many luxury shoppers. What’s the appeal of premium sports apparel for these discerning consumers?

When you think about a wardrobe filled with dozens of pairs of shoes, you might imagine a clued-up fashionista with a passion for high heels. But today’s footwear enthusiast is likely to be a bloke with a preference for sneakers, as men’s shoe sales are set to top women’s.

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

The modern man is a very different creature than his predecessors. But fluid masculinity and metrosexuality aside, men today are increasingly socially savvy; Pinterest – an old haunt for brides-to-be – reported a 73% increase in male users in 2014. What’s got so many men signing up?