Technology for women has transcended the early years of 'shrinking and pinking' – and just as well, given that women are, in many ways, more prevalent tech consumers than men. But with just 41% actively agreeing that technology caters to their needs, how is tech evolving to appeal tobothgenders?

Being a woman is expensive. The ‘pink tax' on women's products adds extra costs for female consumers, who already pay more due to 'luxury' taxes on essential items like tampons. In response to consumer demand, Boots has changed the way it prices items in a display of equality.

The average haircut for women in the UK costs more than double what men pay. This is down to the fact that women’s appointments usually take longer and require more complex techniques. But with interest in men’s grooming on the rise, salons are opening with the purpose of closing the price gap.

Instagram is awash with wellness bloggers posting pics of macrobiotic salads and Lycra-clad abs. How’s the average person expected to keep up? Bella Younger glamorises an alternative lifestyle with Deliciously Stella, choosing crisps over kale and a deep-fat fryer over a NutriBullet.