A new wave of Gen Y models are proving that there's a lot more to success in the fashion world than good looks. From Kendall Jenner to Cara Delevingne, today's models aren't just using social media to connect with fans and build their personal brands, but to win bigger modelling contracts, too.

Influencers use social media platforms to endorse their products of choice. But rather than using their celebrity status to distance themselves from their fan bases, China’s style icons are using live chat to communicate recommendations, and it's keeping them close to their followers.

Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?

In the '90s, “we don’t wake up for less than $10,000 a day” became one of the most famous quotes in modelling history. But today, it isn't enough for models to just be a hanger for expensive clothes; socially conscious models are using their status to fight for a cause.