Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.

The beauty world is being transformed by new technologies that personalise products to the individual, offering perfectly blended foundation and uniquely formulated hair care. How might customisation impact this historically segregated sector? And could tailored cosmetics become the norm?

Marilyn Monroe did it, Elizabeth Taylor did too. The idea of shaving your face might sound scary to many women, but it's actually a beauty treatment known as dermaplaning. Promising smooth, brightened skin, the procedure is gaining the attention of beauty fanatics on social media.

Hair can make or break an outfit, and not everyone is happy with a quick spritz of dry shampoo. People are looking for luxury products to tame their manes, and with Balmain Hair Couture, the historic namesake fashion house is ensuring its customers’ locks are as luxurious as their wardrobes.