Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

There are over 132 million pets in Brazil, making the country’s pet sector the second largest in the world. National chain Petz is looking to capitalise on a market that’s growing 10% annually, but how is it driving cat and dog owners out of local pet shops and into its megastores?

Eclipsed by its beaches and the Amazon rainforest, Brazil is less well-known for being the world's second largest market for dog ownership. DogHero, an Airbnb-style service for pet-sitting, is matching owners to minders in a country whose rising middle classes are splashing out on their pooches.

We’re well aware of the threat presented by rising obesity rates in humans, but the issue is now spreading to our pets. The UK is a nation of dog lovers; over a quarter of households own canines, but nearly half of are overweight. Can Pedigree’s new app help owners keep Fido fighting fit?