The UK is a nation of animal lovers, yet with the average lifetime cost of owning a dog being £16,000, getting one is an impossible dream for many people. Now, thanks to BorrowMyDoggy, those that crave the companionship of a canine can share a pooch at the touch of a button.

Pets have long been seen as family members, but does that mean they should be eating like one? FreshPet is just one of a large number of companies targeting these pampered pets’ 'parents' with high quality human-grade dog and cat food products fresh from the fridge.

No one can resist puppy dog eyes – whether it's for your own dog or a stranger's on the tube. The reason you can’t get enough of your dog is now scientifically proven – people don’t exaggerate when they say they love their dogs; they feel the same affection for them as they do their own families.

Want to be part of an evolved and envied elite that’s highly educated, successful, prosperous and enjoying great sex? Simple – don’t have kids. Birth rates amongst 20-something Americans are at their lowest ever and the ‘childfree by choice’ demographic is wealthier, healthier and happier. But why?