Fashion houses are no strangers to home design – many already have their own home and interior lines. But at Salone del Mobile 2016 in Milan – the world’s largest furniture fair – brands have been pushing boundaries, stepping up their game with bold interdisciplinary collaborations.

Home improvement stores are rarely a joy to walk around. Sprawling shop floors packed with rack upon rack of disconnected fixtures make for a pretty miserable Sunday shopping trip. But in a PIRCH showroom, customers can take a shower or cook up a storm, all while they're still in store.

HNWIs can take their pick of the finest luxury brands, defined by having a net worth of at least $2 million. There are 13.7 million of these consumers globally, but with so much to spend, how do they choose where to splash the cash first? And as their ranks grow, how will luxury shopping change?

As e-commerce and brick-and-mortar begin to settle into a comfortable co-existence, a new retail format is beginning to emerge, blending the best of both worlds in experiential spaces that are neither store nor home. But why are digital-first labels deciding to go offline at all?