Ahead of England's opener at the 2016 Euros, Paddy Power parked a lorry outside the Russian embassy with ‘chat shit, get banged’ written in Cyrillic script. The stunt was part of the brand's ongoing 'Vive la Bantz' campaign, but how long will the gambling industry be able to get away with such antics?

Whether it’s betting on horses or buying a scratchy, gambling is big business. In fact, 68% of Brits gamble in some form. But with the industry’s tainted reputation threatening its future, what’s now driving people to place a wager? Canvas8 sat down with 20 men and women to find out why they gamble.

Roulette and slots may once have drawn eager crowds to the US’ gambling hubs, but faced with falling profits, resort closures and younger generations less willing to bet on chance, casinos are turning to skill-based games to secure their futures. Can they turn the odds for this ailing industry?

They may not be smoking or taking drugs, but British teens are placing their bets. Be it on card games, fruit machines or via apps, almost half a million young teenagers are gambling. The overall rate of gambling among 11- to 15-year-olds is now 16% – which is twice that of drinking alcohol.