Denim comes in all shapes and sizes; from skinny to slim fit to bootcut. We wear it while gardening, to work or to an evening soirée. But in 2014, denim sales in the US dropped by 8%, as activewear grew by the same amount. How can denim brands stay relevant in the age of the yoga pant?

Vanity sizing can make shopping for clothes slow, frustrating, and potentially damaging to one’s self-esteem. True Fit believes it has the solution. Collating information from around 10,000 brands across the globe, it’s helping people find the right size for them, whether buying online or in-person.

One third of shoppers say jeans are the hardest garment to buy because it's very difficult to find the perfect fit. Offering 400 sizes, start-up Qcut promises a product that will fit 99% of women, disrupting the apparel industry and destroying one-dimensional body image ideals.

Online shopping may trump brick-and-mortar when it comes to convenience, but many shoppers feel that something is still missing in the experience. They’re craving the advice and assistance of shop assistants online, looking for the personalised attention they'd get in-store.