Beauty brand No7 has launched an ad that barely shows the model’s face. Olympic medalist Monica Aksamit competes in a fencing match while wearing a full face of make-up beneath her mask, indicating the brand’s understanding that the impact of wearing make-up is more than skin-deep.

The modern world offers much to be celebrated for young adults, yet many are struggling to stay positive. The ‘All Worth It’ campaign from the Prince’s Trust and L’Oréal Paris seeks to tackle this. How is it helping anxious Gen Zers at a time when it’s easy to be bogged down by an uncertain future?

How do you perceive women wearing red lipstick? What about heavy eyeliner? A study from the University of Sterling found that males and females view women who wear make-up rather differently. While men see women with a full face on as more ‘prestigious’, women think they're more ‘dominant’.

New beauty start-ups are regularly springing up on Instagram, but few have managed to make as powerful an impact as New York-based Glossier. How has this blog-turned-brand cultivated a fiercely loyal following? And what can its approach to product creation teach the wider industry?