Global menswear sales are set to reach $40 billion by 2019, partly fuelled by fashion-conscious fellows who are flocking to social media for inspiration on shirts, shoes and everything in between. How is the Instagram account of luxury brand Mr Porter standing out among the online influencers?

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

With bloggers and YouTubers discovering the benefits of creating their own digital brand, FanBread aims to help turn their influence into income. By providing branded websites filled with shareable content, it offers a hassle-free way to emulate the digital publishing success of mainstream celebs.

One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.