Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.

Not satisfied with being a video platform for 150 million daily active users, Snapchat has morphed into a media channel via Discover, with offerings from everyone from National Geographic to Buzzfeed. And now, it's adding original ‘TV’ content from MTV, NBC and Bleacher Report.

MTV is bringing back TRL, one of the network’s most popular shows in its late-'90s heyday. But the move isn’t just intended to arrest falling ratings through nostalgia. It’s tapping into a growing desire for live experiences – in-the-moment content that feels as authentic as real life.

Gen Zers claim to love reading, yet the average American teen spends just four minutes a day poring over a book. Hooked is combining young people’s love of fiction and technology by presenting all its narratives as chat messages. But do people really want to read stories like they would texts?