From rainbow bagels to unicorn lattes, Instagram users are insatiable for all-things multi-coloured. Knowing this, Kampung Pelangi, a small village in Indonesia, gave itself a rainbow paint job in an attempt to boost tourism to the area – and it seems to be working.

Trips – an app from Lonely Planet – is giving travellers a new way to share and discover travel experiences. Tapping into the huge number of people who look to social media before deciding on a holiday, the travel guide giant is encouraging people to generate content that will truly inspire wanderlust.

In 2011, Murad Osmann posted an Instagram shot of his girlfriend leading his hand through a door in Barcelona. That photo led to a project that has brought them millions of followers, a book deal, and a TV show. But how exactly did a few holiday pics launch such an influential travel brand?

While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?