For most people, chores are a necessity and rarely a pleasure; a third of Brits would rather pay to have someone else do them. But could a shift in our perception of these tasks, underpinned by thoughtfully designed products, make them more pleasant? Can beautiful brooms make sweeping fun?

Fight plaque! Abolish stains! Stop bad breath! Oral care isn't enjoyable - it's something we wrestle with twice a day. But with one in ten adults forgetting to brush and only 5% bothering to floss, can ‘beauty device’ ISSA make it a pampering experience rather than a chore?

The US oral care market is dominated by the big four of P&G, Colgate, J&J and GSK. With its design-led packaging, fruity flavours and ‘natural’ ingredients, Hello is looking to take a bite out of their 72% market share. But is good-looking toothpaste enough to stop people buying Colgate?

Brazil is one of the world’s largest oral care markets, with people investing time and money on getting their teeth gleaming. But their taste for cosmetic dentistry and habit of carrying around a toothbrush isn’t just for stunning selfies – the perfect smile also demonstrates cleanliness and status.