If you're planning a holiday, you'll probably have seen targeted advertising based on your browsing history. Vodafone targeted its roaming packages at people it knew were jetting off, and increased sales by 196%. But can data create more complex behaviour changes?

When health expert Geoffrey Clapp teamed up with US medical practice and research group the Mayo Clinic, together they envisaged a future where healthcare would be available anytime, anywhere. And for $49 per month, that's exactly what the resultant app Better offers.

P&G has announced its new smartphone connected toothbrush that can be programmed by a dentist to ensure your teeth are receiving specific attention. This real-time guidance for teeth cleanliness is a first.

People’s morning ‘wake-up’ routines usually revolve around a dose of caffeine - from a cup of tea, to a strong coffee, or even a Red Bull. Russian oral care company R.O.C.S. has developed a toothpaste that’s loaded with taurine to give people energy while they brush their teeth.

Brushing teeth, nail-biting, and a biscuit with your cuppa; 40% of our day is occupied by habitual behaviour. There has been a rise in the number of productivity apps tech helping people form better habits. Can electric-shock wristband Pavlok jolt you into action?

Over 78% of adult Americans have some form of gum disease, and in most cases this has been caused by poor dental hygiene. It's important to start kids brushing properly from a young age, so Philips has launched a game,Brush Busters, to help fight the problem.

Beam Technologies plans to release the Beam toothbrush this March--a non-motorized toothbrush that connects to Android devices via a built-in Bluetooth. The toothbrush should help users keep track of their brushing habits.

As people prepare for bikini season, a new beauty weapon – ultrasound - is making waves among women who draw the cosmetic enhancement line at Botox. The treatment, where patients pay $5,000 to blast out wrinkles and fat, is even being adapted as an at-home beauty device.