With poor public transport and jammed roads, cars are a status symbol in Brazil – and the more powerful, the better. And with 46 million cars, there's nearly one for every four people. But why do people dream of buying a SUV if they'll only drive it to the shop round the corner?

The MetrôRio 99 initiative in Rio de Janeiro combines public and private transport to offer people discounts on taxis if they ride the metro. With mounting road congestion and subway ridership on the decline – falling 14.5% between 2016 and 2017 – can it change how Brazilians get around the city?

Snapp is Iran’s homegrown version of Uber. Along with the usual ridesharing services, Snapp has a women-only offshoot that lets women request female drivers. It's helping women with traditional values get around, while enabling female employment in a male-dominated workforce.

Rideshares to work are now partially covered by benefit schemes for Lyft users in cities across America. Through its partnership with employee benefit companies, the company is softening the friction with city authorities by blending into the public transport ecosystem.