India’s love of soft drinks never developed to its fullest; the 5.9 billion litres per year the country consumes is still only about 1/20th of America’s total. Yet in spite of sodas not hitting the mainstream, those whoaredrinking them are tired of the traditional options, and are looking for healthy alternatives.

According to the World Health Organisation, over 1.24 million people die in road accidents every year, and in 2012, almost 140,000 of them died in India. In September 2014, Diageo launched a ‘Road to Safety’ programme in collaboration with the government.

Cocktails in India’s bar scene are adopting traditional herbs as their secret ingredients, and it's working wonders for local drink brands. As cosmopolitan young Indians venture into the global cocktail scene, they’re peppering recipes with regional flavours to keep them personal.

India may be a nation of tea drinkers, but amid an expanding middle class and a vast young population, coffee culture is gaining ground. Through its cafés, brewing classes and subscription service, Blue Tokai is helping to turn the country’s coffee novices into connoisseurs.