Smartphones have transformed the gaming world, making it accessible to all ages and demographics. Yet beyond the low price point compared to dedicated consoles, why do people invest so much time in mobile titles? Canvas8 spoke with 20 Britons to discover why they’re catching Pokémon and flinging Angry Birds.

Tablet-based Nintendo Switch console allows players to switch from playing on their TV or monitor to taking the game on the road. By blending high-definition console gaming with the portability of mobile games, Nintendo caters to people who want sophisticated and social mobile gameplay.

Video gaming has evolved from arcades to bedrooms to mobiles – and it’s now merging into the real world. Heads Up, which emerged from The Ellen DeGeneres Show, blurs the boundaries between screens and reality, letting people play a parlour game on their phone and share the results online.

Check the weather, play some Candy Crush, browse Facebook, order some food, get an Uber, check the weather again. People spend a lot of time using apps on their smartphones over a day. And power users – those in the top 20% based on screen time – spend up to four hours on their devices daily.