Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulatorKim Kardashian: Hollywoodis disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?

Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it aboutPokémon GOthat’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

The word 'gamer' might make you think of teens in darkened bedrooms. In reality, over 60% of all American gamers are adults, and the average gamer is a 30-year-old with a job and family. But why do we play games beyond childhood? And is the way we play as adults any different?

Would Pikachu still seem the same if you played Pokémon on any device other than the gameboy? What about Mario? Or Zelda? Would you still get that same pang of nostalgia? Fans won’t have to wait long to find out, as Nintendo reveals plans to migrate its gaming offering to smartphones.