Been for a run? Have a Mars bar. Donated to charity? Splurge on a dress. A growing body of research has highlighted an interesting quirk of human behaviour – moral licensing. Dr. Paul Conway, who studies the psychology of morality, explains to Canvas8 how good actions license bad behaviour.

A new era of consumption, characterised by an abundance of choice, has redefined the Chinese customer’s attitude to retail. They now expect the same excellent service they receive online in the physical world. So how can brands entering China accommodate a subtle mix of tradition and innovation?

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

The global shift to a Western diet rich in meat and dairy is putting unprecedented pressure on the planet to feed a growing population. Could a more sustainable diet resolve health and hunger crises around the world? And would people really be willing to switch to a greener menu?