China has traded plum wine for grape wine in recent years, with a preference for imported brands. But while the market for foreign winemakers is enormous, many vineyards are missing opportunities due to poor branding and preparation prior to entering this unique market.

Be it a pinot noir, a merlot or a sauvignon blanc, the Chinese have developed a taste for foreign wines over recent years. And now, students who see a gap in the market are flocking to France to learn the craft of authentically bottling up their own booze, and are taking this knowledge back home.

Chinese wine used to be poor quality, made for export, and marked-up at inflated prices. But now it's the biggest market for red wine, with Chinese people buying 1.86 billion bottles in 2013. How did Jiuxian create wine connoisseurs and become China’s largest alcohol e-tailer?

While wine is an essential part of French national identity, environmental concerns and the democratising force of the internet are causing an upheaval in the country’s consumption habits. How is the wine industry adapting to a more informed, adventurous and eco-conscious market?