With nearly three-quarters of Gen Yers and 51% of Boomers willing to pay more for sustainable products, eco-friendly living is no longer a niche pursuit. Yet many people are downplaying their eco credentials with inconspicuous purchases. Why aren’t consumers keen to appear ‘green’?

Utilities companies generally get a bad rap – only a third of Americans say they trust them. But Drift is looking to improve people’s satisfation with these services by offering cheaper energy, cutting out the middleman and being fully transparent about power usage.

No one wants to pay more than need to for their gas or electric but for many, utlities can be confusing. And with research showing more than a quarter of Britons don't know if their current energy tariff gives them value for money, there's room for brands to help people find the best deal.

Three in five Britons don’t trust energy suppliers to focus on the best interests of their customers and society. But Bristol Energy aims to change this by reinvesting its profits into the community and local green initiatives. Could this sense of purpose encourage homeowners to make a switch?