Nootropics, or ‘smart drugs’, are cognition-enhancing, low-toxicity supplements that enable people to give their brains a short-term boost. Nootrobox is among the brands championing this form of bio-hacking, encouraging people to better themselves one capsule or ‘coffee cube’ at a time.

Nootropics are hailed within the biohacking community for their ability to improve focus, increase productivity, and generally enhance cognitive function. But with the efficacy of smart drugs questionable without clinical trials, how is Qualia from the Neurohacker Collective gaining people’s trust?

You might be used to a dash of milk or a lump of sugar in your morning coffee, but how about some butter and MCT oils? Drinking Bulletproof Coffee is touted as a way to kick-start the brain and stimulate weight loss, but are these claims legitimate or just the unfounded boasts of another fad drink?

Protein is no longer just for pumped-up gym boys, it’s for girls too. ‘Protein princesses’ – women who work out between four and five times a week – are driving sales of powders, shakes and bars. But how is shake brand Upbeat proving so popular with women both in and out of the gym?