Health-conscious consumers are always seeking quick, healthy snacks, and now Wheyhey is launching a push-up version of its flagship product – protein-rich, fat-free frozen yoghurt. The brand hopes to appeal to a market of gym-goers who want to snack on the move.

Painstakingly pumped and carefully chiselled – this is the body ideal of the ‘spornosexual’. UK sales of protein products increased from £73m in 2007 to £170m in 2012, and steroid users rose 645% from 2010-2013. But what’s fuelling the quest for more muscle amongst ordinary men?

Women's fitness and wellness is an increasingly sexualised industry, characterised by an obsession with an enhanced physical appearance. But how do real women feel about the sexualisation of wellness? Could the allure of feeling sexy encourage more women to work out?

Diet versions of our favourite snacks and drinks are a staple on supermarket shelves. But a low-calorie treat that isn’t pumped with sweeteners? Not so easy to find. US brand Enlightened saw this gap in the market too. Now, it's filling it with low-calorie, super-healthy ice cream.