As the coy label ‘intimate health’ suggests, there is still huge stigma attached to products like tampons and thrush ointments. Love Wellness is an all-natural brand that's using chic, minimalist packaging to make shopping for a healthy vagina less of a dreaded purchase.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

Monki doesn’t just want women to be neutral about periods – it wants them to be proud of them. In a brand landscape saturated by talk of female empowerment, Monki is honing in on a specific issue within the broader cause, and it's helping the brand to come off as authentic.

The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?