Each year, millions of people around the world eagerly snap up the latest instalment in the FIFA video game series. But beyond updating squad lists, graphics and in-game mechanics, how is EA Sports positioning the 2018 edition to find new audiences while keeping loyal fans satisfied?

Facebook is encroaching on LinkedIn’s territory with a feature that lets people include their resume details on their profiles. By making a place for employment info on people’s social media accounts, Facebook is blurring the divide between people's personal and professional spaces.

Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.

Marketers often use calls-to-action in adverts, telling viewers to 'like us on Facebook' or to 'buy now, while stocks last'. Yet new research shows that many people are put off by overly-assertive messages, especially when they're from their favourite brands.