Tech has transformed how we study, socialise and partake in sport – and it’s also having a huge impact on storytelling. Yet predictions that e-readers and video would supersede the written word have proven simplistic. So how exactly are the ways we write, publish and read stories changing?

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

With bloggers and YouTubers discovering the benefits of creating their own digital brand, FanBread aims to help turn their influence into income. By providing branded websites filled with shareable content, it offers a hassle-free way to emulate the digital publishing success of mainstream celebs.

According to influencer marketing firm Klear, the number of Instagram posts tagged with #ad doubled between 2016 and 2017. It's a sign that brands are investing more in influencer-led strategies, recognising how an endorsement from a social media star can make them seem more relatable.