From taking #nomakeup selfies to signing petitions on political issues, a growing sense of social responsibility and commitment to local community have changed the way people view social action. Is caring about causes the new badge of cool? And has it become ‘chic’ to protest?

British food retailers Asda, Waitrose, and Marks & Spencer are making data on antibiotics in their supply chain public. The supermarket chains are responding to increasing public concern about antibiotics resistance, as people take a more holistic approach to their health.

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

KFC has responded to its ‘UK chicken crisis scandal’ (where the fast food joint ran out of supplies of fresh chicken) by launching an ad campaign to apologise to its customers. The self-deprecating apology has been well received by fans, who appreciate the brand’s honesty.