Human rights are a big talking point on the global stage amid geopolitical upheaval. And it's no different in India, where ads are featuring more socially-relevant themes than ever before, indicating a change in perspective. Brands are now taking more active stances in an attempt to resonate with audiences.

The average Indian spends over 13 hours a week behind a stove, and, in 2014, consumed just 151 calories from packaged snack foods each day. Yet despite these positive dietary habits, India has the world’s third highest obesity rate. So where are all those extra calories coming from?

Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.

Years ago, stereotypes and societal norms meant that seeing a woman jogging in India would have been highly surprising. Yet the 2017 Mumbai Marathon welcomed over 10,000 female participants. What’s got Indian women racing ahead? And how are brands adapting to new health and beauty ideals?